Online Course in Business Studies in Africa

Top Online Courses in Business Studies 2017 in Africa

Business Studies

An African educational adventure can be exciting since the continent's rich traditional heritage is so vital to the culture. Africans legendary hospitality is welcoming to strangers and its multiethnic cities so exciting with its African music, dance and arts, both traditional and modern, constitute whole other worlds of application and delight; and there is a couple of esthetic experiences wherever you go to compare and contrast with the color, swirl, smell, and sounds of an African market.

Course Online in Business Studies in Africa

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Online Digital Marketing Course

Red & Yellow School
Online Part time 10 weeks July 2017 South Africa Cape Town Johannesburg + 1 more

In partnership with USB-Ed, our 10-week, fully supported online Digital Marketing course is designed for anyone who wants to kick-start or consolidate their digital marketing knowledge. [+]

Top Online Courses in Business Studies in Africa. In partnership with USB-Ed, our 10-week, fully supported online Digital Marketing course is designed for anyone who wants to kick-start or consolidate their digital marketing knowledge. Whether you’re a student or professional in the industry, or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills for your career. The course covers digital strategy, how to optimise and use your digital assets to engage your customers, search engine marketing, online advertising, CRM and social media, copywriting for digital, direct marketing and much more. The final research project, based on a brand of your choice, will solidify your learnings, allowing you to put them into practice by formulating a real digital strategy for your brand or business. You’ll walk away confident that you can build on and apply your knowledge in the real world, with hundreds of online best practices, tools and creative marketing ideas in your toolbox to boot. And to help you on your way to digital marketing success, we will give you a FREE copy of the Quirk Digital Marketing Textbook (worth R499). Everything you’ll need to the take over the world of digital marketing in 20 chapters. COURSE OUTLINE The course includes 8 modules and assignments, as well as a final research project: Module 1: Thinking Strategically about Digital Marketing Module 2: Market Research and Content Strategy Module 3: Creating your Digital Assets Module 4: Managing Customer Relationships and Social Media Module 5: Search Engine Marketing Module 6: Online Advertising Module 7: Digital Direct Channels Module 8: Optimising your Digital Campaigns Why should I take this course? This course is ideal for current or aspiring marketers, small business owners and entrepreneurs, professionals wanting to promote their companies online more effectively, and absolutely anyone who is interested in an exciting careers in internet marketing. [-]

Online Marketing Strategy Course

Red & Yellow School
Online Part time 5 weeks October 2017 South Africa Cape Town Johannesburg + 1 more

Marketing Strategy: Foundations and Application is a 5-week, fully supported online course that will equip you with all the strategic skills you need to compile, plan, measure and optimise a comprehensive marketing strategy. [+]

Marketing Strategy: Foundations and Application is a 5-week, fully supported online course that will equip you with all the strategic skills you need to compile, plan, measure and optimise a comprehensive marketing strategy. The course covers the development of a long term marketing strategy, and the foundations you need for translating this into communications planning across all digital and offline channels. By the end of the course, you will be able to understand the research, planning and creative aspects of marketing strategy, and how to use a series of models, tactics and approaches to reach the right people with the right marketing channels. You will learn to optimise and improve your marketing efforts, using sound insights and data. COURSE OUTLINE The course consists of 4 modules: Module 1 – Introduction to marketing Module 2 – Strategic Thinking Module 3 – Developing the Strategy Module 4 – Creative strategy Why should I take this course? This course is ideal for current or aspiring marketers, brand managers, small business owners and entrepreneurs who want to gain a better understanding of modern marketing tactics and promote their brands more effectively online and offline. [-]

Online Project Management Course

Red & Yellow School
Online Part time 6 weeks September 2017 South Africa Cape Town Johannesburg + 1 more

Project Management is a 6-week, fully supported online course. This course will equip you with the skills required to run any project from concept to implementation. [+]

Top Online Courses in Business Studies in Africa. Project Management is a 6-week, fully supported online course. This course will equip you with the skills required to run any project from concept to implementation. This is an introductory, yet comprehensive course in managing the wide range of projects and processes needed not only to survive, but to thrive in a fast-paced corporate environment. You will learn how to effectively manage and identify key aspects of a project such as cost, scope, quality and scheduling, and how to control these throughout the project lifecycle. Important project terminology, correct use of Gantt charts, the challenges and risks involved in undertaking a project, people and conflict management, and how to run projects simultaneously are all skills you will gain from the course. By the end of the 6 weeks, you will understand how best to deliver high quality project results to all stakeholders involved. COURSE OUTLINE The course is broken up into 6 modules: Module 1: Introduction to Project Management Module 2: The Project Lifecycle Module 3: Project Control Module 4: Risk, Issue and Change Management Module 5: Quality Control and Assurance Module 6: Relationship Management Why should I take this course? The course is ideal for current or aspiring project managers, traffic managers, client service professionals, managers or administrators. [-]

Online Email Marketing

Red & Yellow School
Online Part time 5 weeks February 2017 South Africa Cape Town Johannesburg + 1 more

Email Marketing: Foundations and Best-Practice is a 5-week, fully supported online course. This practical, outcomes-based course is designed to guide you through the exciting and cost-effective world of email marketing. [+]

Email Marketing: Foundations and Best-Practice is a 5-week, fully supported online course. This practical, outcomes-based course is designed to guide you through the exciting and cost-effective world of email marketing. Still one of the most relevant forms of digital marketing, email marketing is a CRM tool and one of the digital marketing tactics that, if used correctly, can yield one of the highest returns on investment for your business. Billions of emails are sent every day and it’s important from a business perspective to be able to break through this clutter and connect with customers at their most prolific touch point with the internet – their inbox. Through this course you will learn how to do just that. Covering everything from the pros and cons of email marketing, crafting attention-grabbing mailer designs, and best practices, to setting up and optimizing an email campaign from start to finish. The course ends with a research project where you will set up an email campaign for your brand or business, putting theory into practice. Course Outline The course is broken up into 4 modules: Module 1: Introduction to Email Marketing Module 2: Building an Email List Module 3: Creating Email Content Module 4: Optimising Email Campaigns Why should I take this course? This course is ideal for anyone working in marketing or business who wants to learn how to master the art of email marketing and feel confident in executing large email campaigns. Anyone wanting to create awareness and long-term brand loyalty, or needing to increase sales and conversions through promotions and content marketing will also benefit from this course. There are no formal requirements for the course other than having a basic understanding of the Internet and how it can be used for marketing purposes. [-]

Online Search Engine Optimisation Course

Red & Yellow School
Online Part time 6 weeks August 2017 South Africa Cape Town Johannesburg + 1 more

Search Engine Optimisation 2: Advanced Application, is a 6-week fully supported online course, designed to make you an expert in the vital world of Search Engine Marketing. [+]

Top Online Courses in Business Studies in Africa. Search Engine Optimisation 2: Advanced Application, is a 6-week fully supported online course, designed to make you an expert in the vital world of Search Engine Marketing. This SEO training offers a deeper exploration into the complex world of SEO and builds on the comprehensive principles laid out in Search Engine Optimisation 1 . This next step in SEO marketing is designed to give you the competitive edge and in-depth knowledge only the experts know. By the end of the course you will have built upon your understanding of search engines, and have advanced skills spanning auditing, keyword research, content optimisation, link building and reporting. The course is highly practical, so that you can immediately apply your learnings as well as explain the theory underlying them. Course Outline The course is broken up into 6 modules over 6 weeks, including a research project, as follows: Module 1: Understanding Search Engines Module 2: Advanced Auditing Module 3: Advanced Keyword Research Module 4: Advanced Content Optimisation Module 5: Advanced Link Building Module 6: Advanced Reporting Why should I take this course? This SEO training course is aimed at those with already-existing knowledge and experience in the world of spiders, indexing and link juice. It is perfect for those seeking to advance their career in search engine marketing, or for digital managers and webmasters seeking a robust, holistic understanding of advanced SEO strategies and techniques. While undertaking Search Engine Optimisation 1 is recommended, it is not a prerequisite to joining this advanced course. [-]

Course in Managing Front Office Operations

International Hotel School
Online Part time 10 weeks February 2017 South Africa Durban

Students learn to increase front office efficiency and help sales grow with the knowledge and skills gained from the completion of this module. Topics include revenue management and the latest technology applications. [+]

– Certification – Graduates receive an AHLEI Certificate for each module completed as well as an IHS Short Course Certificate. Course Description Students learn to increase front office efficiency and help sales grow with the knowledge and skills gained from the completion of this module. Topics include revenue management and the latest technology applications. This module shows how front office activities and functions affect other departments and focuses on how to manage the front office to ensure the property’s goals are met. What does the programme cover? Classification of hotels in terms of their ownership, affiliation, and levels of service. The various functional areas within hotels. Front office operations during the four stages of the guest cycle. The reservations process and tools managers use to track and control reservations. The registration process and creative registration options. Typical service requests that guests make at the front desk. Important issues in developing and managing a security program. Creating and maintaining front office accounts. Functions and procedures related to the check-out and account settlement. Cleaning responsibilities of the housekeeping department. The front office audit process. Ratios and formulas used to forecast room availability. Revenue management including capacity management, discount allocation, and duration control. Effective hiring and orientation of front office staff. [-]

Course in Conference and Events Management- An Introduction

International Hotel School
Online Part time 10 weeks February 2017 South Africa Durban

This course will walk you through the process of event management, from the beginning stages of planning, to the final touches (like decorations, food, and music). While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning. [+]

Top Online Courses in Business Studies in Africa. – Certification – Graduates receive the IHS Short Course Certificate. Course Description Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work. This course will walk you through the process of event management, from the beginning stages of planning, to the final touches (like decorations, food, and music). While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning. Essentially, we’ll be creating an effective and well planned design that is ready for implementation and can be used over and over again. What does the programme cover? Event planning essentials Budgeting basics and managing contracts Using the committee approach Connecting with partners and sponsors Advertising and marketing Selecting the venue Feeding the masses and business etiquette Celebrating diversity Selecting speakers and a master of ceremonies Adding the finishing touches Event day roles Closing the event and gathering feedback [-]

Course in Hospitality Revenue Management

International Hotel School
Online Part time 10 weeks February 2017 South Africa Durban

This course will give students a basic understanding of the revenue management process. It addresses the proper use and importance of revenue management in hospitality operations and describes the wide range of elements that must be considered in order to use revenue management effectively. [+]

– Certification – Graduates receive an AHLEI Certificate for each module completed as well as an IHS Short Course Certificate. Course Description This course will give students a basic understanding of the revenue management process. It addresses the proper use and importance of revenue management in hospitality operations and describes the wide range of elements that must be considered in order to use revenue management effectively. What does the programme cover? The concept of revenue management and the history of its development. Business traits that create the environment appropriate for the use of revenue management. Strategic and tactical revenue management. Internal and external measures that can be used to judge a property’s performance. Determining the effectiveness of revenue management tactics and strategies. Forecasting demand and room availability in driving tactical revenue management. Implement tactical rate management and stay controls to maximize hospitality revenue. Capacity management. Displacement analysis. Using revenue management in generating demand and the creation of marketing strategies. Strategic pricing and revenue streams management Managing distribution channels for the greatest effect. Automated revenue management systems. [-]

Course in Club Management Specialisation Package

International Hotel School
Online Part time 12 - 15  February 2017 South Africa Durban

This programme introduces a thorough look at club management, introducing students to general club management and governance, leadership, marketing, and human resources, and such operational areas as food and beverage operations, entertainment, financial management, club technology, and sports and recreation programs. [+]

Top Online Courses in Business Studies in Africa. – Certification – Graduates receive the Specialisation Certificate awarded by the American Hotel and Lodging Educational Institute (AHLEI), as well as a single course certificate for each module passed. Course Description This programme introduces a thorough look at club management, introducing students to general club management and governance, leadership, marketing, and human resources, and such operational areas as food and beverage operations, entertainment, financial management, club technology, and sports and recreation programs. What does the programme cover? Students are required to complete five compulsory modules. Other elective modules are available so talk to us so we can design a learning pathway that suits your needs. Supervision in the Hospitality Industry Planning & Control for Food & Beverage Operations Managing Hospitality Human Resources Contemporary Club Management Managing Housekeeping Operations Hospitality Facilities Management & Design [-]

Course in Spa Management Specialisation Package

International Hotel School
Online Part time 12 - 15 months February 2017 South Africa Durban

This programme introduces students to the world of spas, taking a comprehensive look at subjects ranging from the history and cultural development of spas to spa terminology and financial realities. Other areas include retail management and general supervision. [+]

– Certification – Graduates receive the Specialisation Certificate awarded by the American Hotel and Lodging Educational Institute (AHLEI), as well as a single course certificate for each module passed. Course Description This programme introduces students to the world of spas, taking a comprehensive look at subjects ranging from the history and cultural development of spas to spa terminology and financial realities. Other areas include retail management and general supervision. What does the programme cover? Students are required to complete five compulsory modules.Other elective modules are available so talk to us so we can design a learning pathway that suits your needs. Spa: A Comprehensive Introduction Hospitality Today- An Introduction Retail Management for Spas Supervision in the Hospitality Industry Financial Management for Spas [-]